HOT BUTTERED

Hot Buttered, abbigliamento e accessori surf & wind surf
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madras, abbigliamento mare, paraffina, marchio australiano, tecnico surf, onde, sacche surf,
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accessori mare, history






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“SURFING IS ART...

…il tema dominante tra i Surfboards Hot Buttered, esploso negli ultimi decenni del ventesimo secolo…

Mentre il fondatore Terry Fitzgerald cavalcava le onde più difficili del mondo e cambiava il modo di vivere il surf, Martyn Worthington, con il suo lavoro, cambiava il look della tavola da surf. I due artisti insieme hanno probabilmente raggiunto i risultati più alti nella pratica di questo sport.
Ora nel 2006, Hot Buttered offre la gamma “HB original and rainbow range” una selezione esclusiva di tavole da surf classiche, disegnate e modellate da Terry e dipinte a mano da Martyn, che pur in linea con i colori e lo stile del surf moderno, rispecchiano l'anima e l'impeto originario di una delle più grandi compagnie di surfboard.
La storia dell'ascesa di Hot Buttered come etichettata Style King per le tavole, comincia ancor prima che l'etichetta nascesse, nel 1969, nella leggendaria fabbrica di Joe Larkin a Kirra, nel Queensland. Un gruppo di giovani australiani, capitanati dal grande modellatore di tavole Brian “furry” Austen, che poco più tardi avrebbero lasciato il segno nel surf mondiale.
Michael Peterson è ricordato per lo straordinario successo nelle competizioni, Peter Townend divenne campione del mondo nel 1976, Terry Fitzgerald fece ritorno a Sydney nella seconda metà degli anni '70, pronto per il suo prossimo passo.
Nel marzo del 1971, Terry e la giovane sposa Pauline andarono in luna di miele alle Hawaii, e lì posero le basi per un secondo importante mattone nella crescita della fondazione “HB”. La spiaggia nord di Oahu era un luogo adatto per sperimentare le tavole dato che in quei mesi non era affollata di turisti. Qui ebbe inizio una collaborazione con alcuni dei più grandi surfisti dell'epoca, Owl Chapman, Reno Abellira, Sam Hawk, e Gerry Lopez, insieme anche al “maestro” modellatore di tavole da surf, Richard Brewer, che Terry più tardi definirà come il più grande designer di tutti i tempi.
Di ritorno a Sidney dalle Hawaii Terry and Pauline fondarono la Hot Buttered.
Era il il 21 dicembre 1971.
Nonostante l'affascinate look, le tavole da surf Hot Buttered nascevano in uno degli ambienti più decadenti e sporchi che si possa immaginare. Terry aveva affittato un villino in Mitchell road, Brookvale nel cuore dell'Australia, che da quel momento in poi divenne una prosperosa industria da surf!
Metre il disegantore Frank Williams, lavorava al look delle tavole, alla Hot Buttered arrivò una lettera di presentazione da parte di un giovane appena diplomato della scuola d'arte, di nome Martyn Worthington: “mi piacerebbe dipingere le vostre tavole, penso ci sia la possibilità di fare successo”. Ebbe così inizio una importante collaborazione.
Tra il 1971 e il 1973 Terry fu uno dei pochi surfisti australiani a condurre un importante scambio di idee con i Valhalla Hawaiani e l'unico designer di tavole a produrre idee originali per un surf impegnativo. Dietro i dettagli tecnici dei modelli c'erano i suggerimenti dei modellisti di tutto il mondo, sotto le mani di Terry, (e sotto i suoi piedi) nascevano idee come i concavi, le ali, e la “V” a spirale, una delicata forma di doppio concavo, idee che ancora oggi sono straordinarie.
Girarsi di scatto sotto l'orlo spiovente di un onda o estendere il fondo per potenziare al massimo la competizione sono azioni che ancora competono con la “New School” degli anni 90. Dai tempi di Gary Helkerton e Tom Carroll nessuno ha dominato l'ambiente surfista del Sunset Beach, Hawaii, come fece Terry nei tardi anni ‘80.
Terry ha tradotto le sue idee hawaiane in un equipaggiamento essenziale per poter aggredire le onde Australiane e non solo. Le doppie ali a tuffo d'angelo, i concavi, ed il super “radical Screwdriver” sono stati testati a Narrabeen, Dee Why Point, Bronte e Maroubra Beach, da un numero sempre crescente di giovani surfisti targati HB: Greg Day, Steve Wilson, Stuart Campbell, Lain Buchanan e Simon Law. Questi ragazzi, che rappresentavano una parte dei tantissimi giovani talenti che all'improvviso comparvero nelle acque australiane, testavano modelli e nuove soluzioni tecniche, mentre Terry esportava tutto ciò che di nuovo veniva prodotto nei suoi viaggi a Jeffreys Bay, Uluwatu, Grajagan, Brasile, Giappone Tahiti ed Europa.
Mentre il decennio passava, Terry scoprì uno dei più grandi modellatori professionisti, Derek Hynd, un surfista che disegnava linee come nessun altro, e che aveva idee forti sulle tavole che voleva cavalcare.
La coppia si affiatò subito, lavorando sui concavi singoli, sulle doppie ali a tuffo d'angelo, che Derek portò alla top ten del mondo. Elementi di questo design sono chiaramente visibili sulle tavole da surf in tutto il mondo.
Nessuna fortuna ma solo lavoro ed intelligenza portarono allo sviluppo della DH quiver. Per parafrasare uno dei detti preferiti da Terry: è stata rivoluzione ed evoluzione in una volta sola.
All'inizio degli anni '80 Terry sperimentò un altro modello che chiamò Drifta. Una singola pinna nella parte concava, con pinne più piccole e alette ai lati.
Le “small wave Driftas” erano ridotte di almeno 4 pollici rispetto alle tavole di allora, estremamente divertenti, scivolavano e pattinavano su tutto. Ma il fatto che fossero divertenti non compromise minimamente l'alto livello delle prestazioni di cui erano capaci, così come dimostrò Nick Carrol vincendo con una di esse il titolo australiano. La versione “gun” divenne leggenda durante la Big Bells Session del 1981.
Negli anni a seguire il marchio Hot Buttered crebbe includendo anche vestiario e vari accessori, espandendosi e raggiungendo paesi come Tahiti, Francia, Giappone, Sud America e Sud Africa, pur mantenendo le sue radici ben salde nella patria del Surf.
A quel punto Terry si ritirò dalle competizioni e la sua azienda divenne una sorta di “campo di addestramento” per alcuni dei più bravi modellatori australiani, dall'ultra creativo Greg Webber, al super professionista Brandon McDonald, e le tavole presero il volo con il talento del tacitiano Pro Vetea “poto” David, e con gli stessi figli di Terry, Kye e Joel.
Oggi, con l'ulteriore sviluppo del surf ed il suo ingresso nel nuovo millennio, il team Hot Buttered annovera alcuni tra i surfisti migliori al mondo (Guilherme Herdy, Heath Walzer) ma anche modellatori tra i più importanti, impegnati a creare le tavole da surf del futuro, perché… the art is surfing. ”

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“Surfing is art....

Such was the driving theme of Hot Buttered Surfboards as it exploded through the closing decades of the 20th century.
While founder Terry Fitzgerald took to the world's most challenging waves and used their feedback to change the course of how a surfboard could feel, Martyn Worthington's amazing airbrushes rearranged our vision of how a surfboard could look. The two artists together made perhaps the strongest single surfboard statement in the history of the sport. Now in 2006, HB offers the HB Original and Rainbow Range – an exclusive selection of classic surfboards, designed and shaped by Terry and handpainted by Martyn, subtly tuned to the modern world, yet reflecting the original core impulse of one of the world's truly great surfboard companies. The story of Hot Buttered's ascent as surfing's Style King board label starts before the label itself was actually born. Partly it dates back to 1969 and the tutelage of a bunch of young Aussies under the great surfboard shaper Brian "Furry" Austen at Joe Larkin's legendary factory in Kirra, Queensland. Later this crew of kids would bowl off down all sorts of surprising alleys; Michael Peterson to extraordinary competitive success and shattering burnout, Peter Townend to a world championship and a career in bigtime US surf publishing ... yet to one surfer who'd thrown caution to the four winds and chased his 20-year-old tail up from Sydney to surf Kirra and learn the trade, the combination of surfboard design and highspeed wave lines would prove a lifelong allure. Terry Fitzgerald came back to Sydney in the last half of 1970, ready for the next step. In March 1971, Terry and bride Pauline went on their honeymoon to Hawaii , and another vital piece of the HB foundation was laid. The North Shore of Oahu is in prime form each year during this most uncrowded of months; the ultra modern speed lines Terry wanted to draw were ideally suited to all that clean juice. Here he began an association with some of the greatest surfers of the era - Owl Chapman, Reno Abellira, Sam Hawk and Gerry Lopez - along with master surfboard shaper Richard Brewer, whom Terry would later acclaim as the finest of designers. Terry and Pauline spent time at Brewer's house on Kauai before eventually decamping to the Jacobs factory in California for a shaping stint, then making their way back to Hawaii and then to Sydney , where on December 21 that year Hot Buttered was born. Despite their undeniably glamorous appearance, Hot Buttered boards were being born in one of the filthiest environments imaginable. Terry had rented a cottage in Mitchell Road, Brookvale, the heart of Australia's by-now thriving surfboard industry - Barry Bennett and Midget Farrelly were a couple of stones' throws away churning out blanks and drums of resin, and you couldn't throw one of the aforesaid stones into one of the local sandwich shops without hitting at least two white-dusted board sanders. Hardcore surfboard manufacturing master Frank Williams - who would later provide the inspiration for Simon Anderson's Thruster design - worked on the appearance of the boards, until suddenly HB got a letter from a recent artschool graduate named Martyn Worthington. "I'd like to paint your boards," Martyn informed Terry, "I think there is the scope to blow minds." Between 1971 and 1973, Terry was one of the few Australian surfers to conduct a true exchange of ideas with the Hawaiian Valhalla, and the only surfboard designer to actually bring ideas to that most exacting of tables. The technical detail behind the designs would not be fully realised by boardmakers worldwide for well over a decade, yet in Terry's hands (and under his feet) ideas like concaves, wings, and "spiral" vee - a subtle form of double concave - took flight in ways that still seem quite extraordinary. Just how to break turns under a pitching lip and extend bottom turns to their full potential were challenges still being wrestled with by the New School in the late 1990s; nobody has dominated the harsh surfing environment of Sunset Beach , Hawaii the way Terry did since Gary Elkerton and Tom Carroll in the late 1980s. Back in the Hot Buttered work space, Terry brought his Hawaiiantuned ideas back into shorter equipment which could be surfed aggressively in Aussie conditions. Double wing swallows, concaves, and the super radical Screwdriver were vigorously tested at Narrabeen, Dee Why Point, Bronte and Maroubra Beach by an increasing number of young HB team riders - the likes of Greg Day, Steve Wilson, Stuart Campbell, Iain Buchanan and Simon Law among them. These kids, part of the suddenly overflowing Aussie junior talent pool, kept the designs' feet firmly on the ground while Terry took it all to extreme new levels on his travels to Jeffreys Bay, Uluwatu, Grajagan, Brazil, Japan, Europe, Tahiti and Europe. 1977 stands out as a year in which incredible test runs at Honolua Bay on Maui were followed by equally classic J-Bay sessions. As the decade shifted gears, Terry found one of his biggest design challenges in the shape of rising professional star Derek Hynd. Here was a surfer who drew lines unlike anyone else, and who had strong ideas of his own on the boards he wanted to ride. The pair clicked almost instantly, working on single concave twin-fin wing swallows and chopped squares which Derek took into the rarefied heights of the world's top ten. Elements of these designs - particularly the single concave multi-fin tails - are clearly visible in cutting edge surfboards worldwide today. Apart from anything else, they demonstrated the fruits of intelligence at work; there was no luck involved in the development of the DH quiver. To paraphrase one of Terry's favourite sayings, it was revolution and evolution all in one. Terry experienced another major design challenge with the onset of thruster technology in early '80s. In a play on the three-fin theme, he came up with a creation he named the Drifta: a single-fin-focused concave to deep double concave with smaller outriding fins and grooved wings. Small-wave Driftas - cut way back to at least four inches shorter than the regular shortboards of the day - were crazily fun boards, alternately slithering and skating across anything and oddly reminiscent of the Fish of an e a r l i e r time; but its fun side didn't comp romise its higher performance levels, as team rider Nick Carroll proved by winning the Australian title that year against twin-fin, single, and thruster opposition. The gun version became legend during the Big Bells sessions of '81, with Terry's giant bottom turns and speed tracks being some of the day's highlights. In the following decade Hot Buttered grew to include clothing and accessories, and expanded around the world - probably more in response to Terry's and his team's desire to go surfing in interesting places than in concert with any mega-Master Plan. But while HB's expansion into territories like Tahiti , France , Japan , South America and South Africa foreshadowed the similar movements of bigger surf industry players, its roots stayed firmly fixed in the core realm of the surfcraft. As Terry stepped back from the competitive frontline, his factory developed into a training ground for some of Australia's finest shaper-designers, from the ultra-creative Greg Webber to the ultra-professional Brandon McDonald, and the boards took flight with the freak talents of Tahitian top-ten pro Vetea "Poto" David and Terry's own sons, Kye and Joel. Today, as surfing matures and surfboards enter a new millennium, the HB umbrella includes surfers of the highest calibre (Guilherme Herdy, Heath Walker) but more important surfer/shapers who as craftsmen are creating the surfboards of the future. The Rainbow Range is available in limited numbers from the hands of Terry and Martyn. Each board is machined, hand-finished, uniquely airbrushed, glassed with double deck layers of four-ounce cloth, and fully glossed and polished to ensure the highest quality of strength and appearance. Each comes complete with the original "rainbow" Hot Buttered logo and customized fin technology. The design specs as shown are as originally conceived; customers are encouraged to request specialized measurements if required. ....art is surfing.”